Marketing of service products Essay Example | Topics and Well Written Essays - 2000 words

Marketing of service products - Essay Example In his book Marketing Management, Philip Kotler (2000), mentioned that 21st century marketing is marked by companies that managed to're-design' all the rules of marketing. In exchange of spending thousands of dollars on expensive market research, those companies took advantage of all their limited resources, producing near to their customers' locations and creating more solutions that are satisfying their customers. "They built customer's clubs, engage in creative public relations, and focus on efforts to produce high quality products and win-over customer's long term loyalty", said Kotler. Those companies have proven that marketing is an ever-developing science, and it has a very important role on deciding the faith of a company There are several definitions of marketing but we can divide them into two important segments, which are social and managerial definition. According to the social definition, marketing is designed to provide customers with products and services they required, thus, several marketers believed that marketing is simply a way of increasing the quality of life. On the other hand, Peter Drucker, as representative of the managerial perspective stated that sales are not the end goal of a marketing process. He stated that the goal of marketing is "to have an understanding of the consumer in such a kind that products meet consumers' needs and sell themselves" (Kotler, 2000). Within this short elaboration, our goal is to describe techniques of marketing services and present a real example of application in a real company. There are several definitions of the core difference between products and services. However, most will focus on the fact that products can be seen and touched prior to purchase, while services cannot. Another obvious difference is the idea that most services require the consumer to be present when the service is performed while products do not. An example is buying a pair of shoes compared to purchasing a hair cut. Nevertheless, many outcome of a company cannot be differentiated as products or services. According to Philip Kotler, the

Claude Monet Essay Example | Topics and Well Written Essays - 250 words - 3

Claude Monet - Essay Example He was also a student of Jacque-Louis David. Then became a mentee of Eugene Boudin who taught him on the outdoor technique of painting. He left school after being his mother dying in the year 1857. Later on he left France and went England where he painted more than 25 building and he was suspected of revolutionary activities. At 32 Monet and Camille Doncieux married. They had two sons, second one died of tuberculosis where he painted him on the death bed (Kalitina & Brodskaiï ¸  , 2011, 102-120) On later life and death, Monet had difficulty life after death of his wife. The grief gave him the impetus to make the best of his painting. Most of the painting were considered the best for campaign in France. The prospects of Monet starting changing when he met Paul Durand, dealer, who made his paint sale. His painting such as Rouen Cathedral got popularity. Life changed and he started making better incomes. In the year 1926, Monet succumbed to lung cancer. Only 50 people attended the burial at cemetery of Givenery church. Burt, D. S. (2001). The biography book: a readers guide to nonfiction, fictional, and film biographies of more than 500 of the most fascinating individuals of all time. Westport, CT, Oryx Press. (pg